Why it worked
The video relies on a relatable, self-deprecating humor regarding the common failure of New Year's resolutions, which encourages high engagement through shared experiences.
Summary
A man makes a humorous comparison between his appearance at the start of the year and six months later, showing no change in his weight. The video uses a comedic before-and-after format to poke fun at failed New Year's resolutions.
Structure
- 1Text overlay introduces the New Year weight loss resolution
- 2Man shrugs at the camera
- 3Text overlay transitions to 6 months later
- 4Man stands in the same position looking identical
On-screen text
When it's the new year and you decide to lose some weight...
6 months later