before NETFLIX

@aghachi

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CDs

Why it worked

The video uses a humorous and relatable premise about the evolution of media consumption, specifically referencing the shift from physical media to streaming. The unexpected and absurd 'solution' of using lemon juice on CDs taps into a nostalgic and slightly absurd take on past business strategies, making it shareable.

Summary

The video humorously suggests that before Netflix, businesses would put lemon juice on CDs to make movies only playable once, encouraging repeat purchases. It then questions what innovative, albeit impractical, ideas might emerge next.

Structure

1Before Netflix, people bought movies
2How to make more money?
3Lemon juice on CDs limits playback
4Movies only play once
5What's next?

Product placement

Netflix (streaming service) - APPEARS as a logo, removing it would not change what happens in the video. CD (physical media) - ACTS as the medium for movies, putting lemon juice on it is proposed as a way to limit playback, removing it would change the proposed solution.

On-screen text

before NETFLIX so people keep buying movies from us how do we make more money off them? I figured out if we put the right amount of lemon juice on our CDs the movie will only play one time through so they come back and buy more movies I wonder what idea we'll have next

Original caption

People were innovative even before technology took over🤯🍋 #netflix #business #blockbuster #streaming #startup

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Transcript

So people keep buying movies from us. How do we make more money off them? I figured out if we put the right amount of lemon juice on our CDs, the movie will only play one time through. Ah, movies that only play one time through. I wonder what idea we'll have next.