People are paying on average $30,000 a year for a college degree.

@aghachi

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Selling · Course / Info

MasterClass

Why it worked

The video effectively uses a relatable pain point (high cost of education) and offers a compelling alternative (MasterClass) with credible instructors, making it highly shareable.

Summary

The video contrasts the high cost of college degrees with the affordability of MasterClass, highlighting that you can learn from experts like Gordon Ramsay, Sara Blakely, and Christopher Voss for a fraction of the price.

Structure

1High cost of college degrees
2Introduction to MasterClass and its instructors
3Comparison of learning from random professors vs. experts
4Affordability of MasterClass

Product placement

MasterClass: ACTS - it is a platform that offers online classes taught by experts. Removing it would change the video's focus and message. Gordon Ramsay: APPEARS - he is shown as an example of an instructor, but his presence is incidental to the platform itself. Removing him would not change the core message about MasterClass. Sara Blakely: APPEARS - she is mentioned as an instructor, but her presence is incidental to the platform itself. Removing her would not change the core message about MasterClass. Christopher Voss: APPEARS - he is mentioned as an instructor, but his presence is incidental to the platform itself. Removing him would not change the core message about MasterClass.

Call to action

Instead you can learn from the best on MasterClass for only 15 bucks a month.

Original caption

This is not an ad but instead a wake up call #college

More from @aghachi

Their other posts in the index, biggest breakout first.

On-screen text

College Degrees = $30,000+ Get 90+ classes across 9 categories. Download and w PDF workbooks Watch on desk New classes added Classes taught by: Classes taught by: MASTERCLASS

Transcript

People are paying on average $30,000 a year for a college degree. This company offers cooking classes from Gordon Ramsay. This company offers cooking classes from Gordon Ramsay, a self-made billionaire. Classes taught by: Classes taught by: Christopher Voss, American businessman, former FBI hostage negotiator. Why would you pay thousands to learn from random professors? Instead you can learn from the best on MasterClass for only 15 bucks a month.