It's time for this little girls weekly hair wash and style for $125

@thejaelmoody

123.9K followers · usually 620 views a post

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SoundTikTok sound · Life Goes On

Promoted product

Mirella Manelli Salonjaelmoody.com

Jael Moody is an educator, entertainer, and entrepreneur. Visit her page to book her for your special event, find valuable educational resources, or to purchase from her bowtique!

Why it worked

The video uses a 'bait and switch' hook that creates a strong emotional reaction regarding the high price, which is then resolved with a relatable and heartwarming personal twist.

Summary

A stylist performs a hair wash and styling service on a young girl while a voiceover details the process and price. The video concludes with a humorous reveal that the service was free because the girl is the stylist's daughter.

Structure

1Hook stating the service and price
2Step-by-step hair care process
3Humorous reveal of the relationship
4Final shot of the happy child

Original caption

#duet with @mirellamanelli You got me good!!😂

More from @thejaelmoody

Product placement

The video features a professional hair styling service at a salon, showcasing the stylist's expertise and specific products used.

On-screen text

It's time for this little girls weekly hair wash and style for $125 I shampoo with a hydrating shampoo and detangle at the bowl with a treatment and my Framar brush Rinse with light water pressure and towel wrap So relaxing! I use leave in conditioner, oil, and Curl Defining cream with my fingers So bouncy! If you got this far, calm down bish. It was free cause she's my daughter. She loves coming to the salon with mommy. It makes her so happy

Transcript

It's time for this little girls weekly hair wash and style for $125. I shampoo with a hydrating shampoo and detangle at the bowl with a treatment and my Framar brush. Rinse with light water pressure and towel wrap. So relaxing! I use leave in conditioner, oil, and Curl Defining cream with my fingers. So bouncy! If you got this far, calm down bish. It was free cause she's my daughter. She loves coming to the salon with mommy. It makes her so happy.