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10.6KTalking HeadOther hook
Hook
It's time for this little girls weekly hair wash and style for $125
@thejaelmoody
123.8K followers · usually 650 views a post
Views
7.0M
Likes
1.5M
Comments
679
Shares
973
Why it worked
The video uses a 'bait and switch' hook that creates a strong emotional reaction regarding the high price, which is then resolved with a relatable and heartwarming personal twist.
Summary
A stylist performs a hair wash and styling service on a young girl while a voiceover details the process and price. The video concludes with a humorous reveal that the service was free because the girl is the stylist's daughter.
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Transcript, structure and on-screen text
4 beats, a 84-word transcript and 8 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
#duet with @mirellamanelli You got me good!!😂
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