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2.2KTalking HeadDirect Question hookB2B
Hook
If you're above 40, you've probably heard this.
@mobyhayat
20.7K followers · usually 124 views a post
Views
253.7K
Likes
11.3K
Comments
72
Shares
517
Promoted product
MobyRunsAdsmobyrunsads.com
I scale B2B paid ad programs across LinkedIn, Meta, and Google. Solo operator, Austin-based.
Why it worked
The video provides high-value, actionable B2B sales advice that establishes the creator's authority, making the promotion of his agency feel like a natural extension of his expertise rather than a hard sell.
Summary
The creator explains the psychological principle of risk aversion in B2B sales, suggesting that demonstrating a clear, repeatable process helps build trust with potential clients. He uses a visual flowchart to illustrate how a structured approach can make a service provider appear more established and reliable.
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Transcript, structure and on-screen text
5 beats, a 111-word transcript and 7 lines of on-screen text — the parts you need to write your own version.
Original caption
“No one gets fired for buying from IBM”
More from @mobyhayat
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