The African American Urge

@healerofwallets

103.9K followers · usually 837 views a post

Views

44.5K

Likes

6.0K

Comments

49

Shares

101

Why it worked

The video succeeds by leveraging highly relatable cultural tropes and humor, encouraging viewers to engage by commenting on their own experiences with the 'urge' challenge.

Summary

The creator performs a comedic skit listing various relatable financial habits and behaviors within the African American community. Each point is presented as an 'African American urge' and highlights common cultural experiences regarding money management.

Structure

1Introduction to the Finance Edition
2The urge to claim poverty when asked for money
3The urge to roll eyes at friends with inconsistent income
4The urge to expect gas money to cover long distances
5The urge to hide cash at home due to distrust of banks
6The urge to wait for every cent of change

On-screen text

The African American Urge Finance Edition 1/6 2/6 3/6 4/6 5/6 6/6

Transcript

Original caption

Did I miss any? 👀👀 Comment Below and Don’t lie either 😂🤣 #africanamericanurge #africanamericanurgechallenge #theafricanamericanurge #FinanceEdition #financebro #moneymemes #financememe

More from @healerofwallets

Their other posts in the index, biggest breakout first.

The African American Urge, Finance Edition. The African American urge to say I'm broke when someone asks you for money knowing damn well you got it. The African American urge to roll your eyes when you realize their check is ALWAYS coming next week. They ain't had a job in three months. The African American urge to expect $5 of gas to take them up the street knowing damn well up the street turns into through the woods and past the babbling Brooke. The African American urge to keep cash in the mattress, tin cans, hole in wall what grandma told you she don't trust them banks. The African American urge to sit patiently and wait for all of your change... ALL OF IT!