Costco out here selling babies

@healerofwallets

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Selling · Agency / Service

Healer of Wallets

https://www.tiktok.com/@healerofwallets ↗

Why it worked

The video uses a relatable and surprising hook (Costco selling babies/fertility services) combined with a common pain point (high cost of fertility treatments) to capture attention. It then offers a solution with a clear cost-saving benefit, presented in a native, non-salesy way, encouraging engagement through saving and following.

Summary

The video discusses Costco's new fertility program, highlighting that it offers fertility coaching and access to specialized clinics for $99 a month. The speaker emphasizes the significant cost savings compared to traditional fertility treatments, framing it as a more accessible option for those struggling with infertility.

Structure

1Introduction to Costco's surprising offerings
2Announcement of Costco's fertility program
3Explanation of the program's benefits and cost savings
4Comparison to traditional fertility treatments
5Call to action to save the video and follow the creator

Product placement

The video promotes the 'Healer of Wallets' TikTok account, which offers financial coaching and tips, by discussing Costco's new fertility program as a way to save money on expensive treatments. The creator uses Costco as a relatable example of a place offering unexpected services.

Original caption

Between the rotisserie chickens and the 5-gallon buckets of mayo, I didn't think Costco could surprise me. But here we are. Follow @healerofwallets for the truth. #Costco #Fertility #PersonalFinance #MoneySavingTips #IVF #FinancialLiteracy #HealerOfWallets #FinancialCoach #MoneyHacks

More from @healerofwallets

Their other posts in the index, biggest breakout first.

Call to action

Save this video and follow your boy, healer of wallets, for more gyms.

On-screen text

COSTCO OUT HERE SELLING BABIES I'VE TOLD Y'ALL SOCKS AND ROTISSERIE BUT APPARENTLY SOME OF Y'ALL OUT BUY THE NEXT SAVE THIS VIDEO MORE ABOUT COSTCO COSTCO JUST DROPPED A FERTILITY PROGRAM THAT'S RIGHT BETWEEN TUBS OF MAYO FIFTY HOT DOGS FREEZE YOUR EGGS TO 80% OFF YOU START THINKING A BUY ONE TWINS THE MATH THE THE 80% IS ON THE MEDICATION NOW USUALLY THESE HORMones COST MORE 2016 SEDAN WE'RE TALKING $6, 000 BUT COSTCO THEY HERE FOR 17 NOW THAT'S A EVER SEEN ONE A WAREHOUSE CLUB BECAUSE THE SYSTEM THAT YOUR GROCERY STORE IS NOW MORE RELIABLE HEALTHCARE THAN YOUR EMPLOYER SIX PEOPLE DEAL WITH INFERTILITY MOST INSURANCE COMPANIES LUXURY HOBBY COSTCO SAW THE HOLD MY KIRKLAND SIGNATURE PROSECCO $99 MONTH FOR $99 A MONTH YOU GET THROUGH SESAME AND ACCESS TO SPECIALIZED CLINICS IS IT CHEAP GET IT TWISTED OF DOLLARS OUT HERE PAYING SAVING 10K PER CYCLE CAN BE A COLLEGE FUND AND PRAYERS FUND JUST DON'T ASK 24 PACK THEY DON'T SO STOP BEING BROKE FAMILY YOUR SNACK CABINET SAVE THIS VIDEO AND FOLLOW YOUR FOR MORE GYMS DO THIS FOR APPARENTLY NOW I'M HEALED

Transcript

Costco out here selling babies. I've told y'all to buy your socks and rotisserie chicken in both. But apparently some of y'all out here trying to buy the next generation. Save this video. We're gonna talk more about Costco. Costco just dropped a fertility program. That's right. Between the five gallon tubs of mayo and the $1.50 hot dogs, you can now freeze your eggs. They're claiming up to 80% off. Wait before you start thinking you're gonna get a buy one, get one free on twins. Let's look at the math. The 80% is on the medication. Now usually these hormones cost more than a used 2016 sedan. We're talking $6,000 a cycle. But Costco, they got us out here for $1700. Now that's a steal I've ever seen one. A warehouse club. Now why is a warehouse club doing this? Because the system that your grocery store is now a more reliable healthcare provider than your employer. One in six people deal with infertility. Most insurance companies treat it like a luxury hobby. Costco saw the gap and said, hold my Kirkland Signature Prosecco. For $99 a month, you get fertility coaching through Sesame and access to specialized clinics. Is it cheap? Get it twisted. It's still thousands of dollars. But if you out here paying, saving $10k per cycle can be the difference between a college fund and a thoughts and prayers fund. Just don't ask if the eggs come in a 24 pack. They don't. Stop being broke. And playing your family like you're playing your snack cabinet. Save this video and follow your boy. Follow your boy, healer of wallets for more gyms. Do this for apparently now I'm healed. Do this for yours.