Why it worked
The video uses a highly satisfying, visceral 'before-and-after' visual demonstration that provides immediate proof of the product's efficacy without needing a spoken pitch.
Summary
The video contrasts a harsh exfoliating glove with a silk alternative to show the immediate skin-smoothing results. It uses a before-and-after visual demonstration to highlight the effectiveness of the My Glow 2 product.
Structure
- 1Identify the problem with traditional exfoliating gloves
- 2Introduce the silk exfoliating glove as a solution
- 3Show a before-and-after demonstration on skin
- 4Highlight the visible dead skin removal
Product placement
The My Glow 2 silk exfoliating glove is shown being used to remove dead skin from a leg.
On-screen text
When you find out your friend STILL exfoliates with this type of glove...
So you introduce them to a silk exfoliator that will literally transform their skin.