This is Beacons.

@beacons.ai

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Selling · SaaS

Beacons

https://beacons.ai/beacons ↗

Why it worked

The video uses a compelling 'then vs. now' narrative arc that builds trust and authority by showing the human side of the startup founders.

Summary

The video tells the origin story of the company Beacons, showing its evolution from a college dorm project to a full-scale startup in San Francisco. It highlights the company's mission to help creators monetize their content through various tools.

Structure

1Introduction of the company and founders
2Origin story in a college dorm
3Growth and transition to a professional office
4Overview of product features and evolution
5Mission statement and final brand call

Product placement

The video is a company profile for Beacons, showcasing its history, office, and software interface.

On-screen text

2019: three friends in a college dorm Where it started vs. where we are at now 2022: a full-blown company in San Francisco when it's time for the team meeting but there's only one phone booth left...

Original caption

Why you should make Beacons your go-to tool for making money as a content creator 🤳 #beaconsai #contentcreator #influencertok #microinfluencertok #creatortips #influencergrowth #creatorincome #makemoneyontiktok

More from @beacons.ai

Their other posts in the index, biggest breakout first.

Transcript

This is Beacons. We started with four friends who met at Stanford while getting their PhDs and fell in love with the creator economy. Fast forward three years, we're in SF, talking to creators every day to learn how to build a product that makes it possible for any type of creator to make money at any stage of their creator journey. Started out with just link in bio and have since developed a beautiful media kit product, invoicing, and even early pay features. We want to make it possible for any type of creator to make money, no matter where you are in your creator journey or what you need, whether that's brand deals, a website, or growth tools. The world's favorite creators are on Beacons.