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203Silent UGCOther hookCreator Economy
Hook
Lowest sticky note buys the whole office coffee
@beacons.ai
30.6K followers · usually 1.8K views a post
Views
367.3K
Likes
6.5K
Comments
13
Shares
120
Promoted product
Beaconshttps://beacons.ai/beacons ↗
Why it worked
The video uses a relatable, low-stakes office challenge to create a fun, engaging atmosphere while keeping the brand logo visible in the background as a subtle, non-intrusive placement.
Summary
Office employees compete in a challenge to place a sticky note as high as possible on a pillar, with the person who places theirs the lowest having to buy coffee for the office. The video shows various employees attempting the challenge, ending with two employees working together to reach the highest point.
Structure
- 1Introduction of the office challenge
- 2Individual attempts by employees
- 3Final collaborative attempt
- 4Conclusion of the challenge
Product placement
The Beacons logo is prominently displayed on a banner in the background throughout the entire video.
On-screen text
Lowest sticky note buys the whole office coffee
Janet:
Max:
Ben:
Arine:
Ivan:
Andrew:
Max+Arine lol
Original caption
Sorry Janet 🤷 I’ll take a iced grande matcha latte with oat 😙 #worklife #workhumor #officelife #officehumor #challenge
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