My coworkers impression of an owl that works at A creator startup

The video likely performed well due to its relatable humor about coworker interactions and the unexpected celebrity follow, tapping into the creator economy and pop culture trends.

The video features a person attempting to do an impression of an owl working at a creator startup, which is met with confusion and laughter from a coworker. The person then reveals that a creator named Alix Earle just followed them, leading to a humorous reaction of being baffled and done.