AR GLASSES

@dilmerval

73.2K followers · usually 4.6K views a post

Views

21.4K

Likes

299

Comments

7

Shares

4

SoundTikTok sound · Dope

Promoted product

Snapchat AR Glasses

We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present.

2 videos2 creators

Why it worked

The video leverages the common anticipation for Apple products to create a hook, then subverts expectations by revealing a competitor's product that already exists, creating a sense of surprise and potentially driving curiosity about the featured AR glasses.

Summary

The video showcases AR glasses, highlighting that while users have waited for Apple to release them, Snapchat actually released theirs on April 2, 2021. It contrasts the anticipation for Apple's product with the existing availability of Snapchat's AR glasses.

Structure

1Introduction of AR glasses
2Questioning Apple's release
3Revealing Snapchat's release date
4

Original caption

AR Glasses 😱👓 We waited years for Apple and did anything released today during #appleevent 🤔 #technology #techtok #augmentedreality #apple #techtoktips 😅

More from @dilmerval

Product placement

Snapchat AR Glasses: ACTS - they are shown being held and worn, and the video discusses their release date. Removing them would change the video's subject. Apple: APPEARS - mentioned as a company that did not release AR glasses. Removing the name would not change what happens in the video.