AR GLASSES

The video leverages the common anticipation for Apple products to create a hook, then subverts expectations by revealing a competitor's product that already exists, creating a sense of surprise and potentially driving curiosity about the featured AR glasses.

The video showcases AR glasses, highlighting that while users have waited for Apple to release them, Snapchat actually released theirs on April 2, 2021. It contrasts the anticipation for Apple's product with the existing availability of Snapchat's AR glasses.

Snapchat AR Glasses: ACTS - they are shown being held and worn, and the video discusses their release date. Removing them would change the video's subject. Apple: APPEARS - mentioned as a company that did not release AR glasses. Removing the name would not change what happens in the video.