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Hook
Make Sure You Have A Cleanser. A Scrub! A Hydrating Mask. A Moisturizer AND An Endswell From @tooletriesofficial !
@trellthetrainer
2.2M followers · usually 135.7K views a post
Views
45.9M
Likes
3.6M
Comments
14.9K
Shares
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Why it worked
The video uses a satisfying, high-quality ASMR-style aesthetic combined with a clear, step-by-step routine that makes the product usage feel aspirational and easy to replicate.
Summary
A man performs a multi-step skincare routine using various products, including a beard wash, face mask, and moisturizer. He demonstrates the application process for each product, highlighting the use of Tooletries grooming tools.
Structure
- 1Cleansing the face and beard
- 2Steaming the face
- 3Applying a hydrating sheet mask
- 4Applying eye gel and moisturizer
- 5Grooming the beard with oil
Product placement
Tooletries grooming tools (scrub, endswell, eye gel, moisturizer, beard oil) are featured throughout the routine.
On-screen text
Make Sure You Have A Cleanser. A Scrub! A Hydrating Mask. A Moisturizer AND An Endswell From @tooletriesofficial !
Original caption
Make Sure You Have A Cleanser. A Scrub! A Hydrating Mask. A Moisturizer AND An Endswell From @tooletriesofficial ! #myroutine #athomefacial #menshygien #hygieneproducts #howto #tipsformen
More from @trellthetrainer
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