FULL NIGHT ROUTINE

@trellthetrainer

2.2M followers · usually 138.1K views a post

Views

2.3M

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179.1K

Comments

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SoundTikTok sound · original sound - trellthetrainer

Promoted product

SKIMS

SKIMS | Solutions For Every Body

11 videos10 creators

Why it worked

The video leverages the popular 'aesthetic routine' trend, providing high-value, satisfying visual content that naturally integrates product placements without feeling like a traditional advertisement.

Summary

A man performs a detailed nighttime hygiene and self-care routine, showcasing various skincare, grooming, and wellness products. The video concludes with him relaxing in his living room and preparing for bed.

Structure

1Shower and cleansing routine
2Skincare and facial treatments
3Grooming and moisturizing
4Relaxation and decompression
5

Original caption

Hygiene is self respect! Romanticize your nighttime routine fellas. 2 wash shower method. Complete skincare + exfoliation. Oral hygiene. Moisturize your skin and hairs. Unwind mentally with lights and candles and rehydrate + refuel for the next day!

More from @trellthetrainer

Product placement

The video features numerous branded products including Le Labo, Eminence, SkinCeuticals, SKIMS, and Thorne, shown as part of a daily routine.

On-screen text

FULL NIGHT ROUTINE shampoo + scalp scrubber shampoo + beard scrubber oil cleanser gentle cream cleanser + face scrubber first wash + silicone scrubber silicone back scrubber second wash pumpkin enzyme mask + face steamer 24k Gold Mask polyester boxer briefs shea butter + coconut oil + fragrance fresh cotton socks women's deodorant hyaluronic acid hyaluronic glow serum vitamin c moisturizer under eye mask floss + water floss mouth rinse whitening toothpaste + brush tongue scrape lip moisturizer beard + scalp moisturizer comb + straighten beard movie + decompress light candle compression therapy hydrate + refuel humidifier + prep for bed