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Hook
FULL NIGHT ROUTINE
@trellthetrainer
2.2M followers · usually 135.7K views a post
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2.3M
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176.8K
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Why it worked
The video leverages the popular 'aesthetic routine' trend, providing high-value, satisfying visual content that naturally integrates product placements without feeling like a traditional advertisement.
Summary
A man performs a detailed nighttime hygiene and self-care routine, showcasing various skincare, grooming, and wellness products. The video concludes with him relaxing in his living room and preparing for bed.
Structure
- 1Shower and cleansing routine
- 2Skincare and facial treatments
- 3Grooming and moisturizing
- 4Relaxation and decompression
- 5Hydration and sleep preparation
Product placement
The video features numerous branded products including Le Labo, Eminence, SkinCeuticals, SKIMS, and Thorne, shown as part of a daily routine.
On-screen text
FULL NIGHT ROUTINE
shampoo + scalp scrubber
shampoo + beard scrubber
oil cleanser
gentle cream cleanser + face scrubber
first wash + silicone scrubber
silicone back scrubber
second wash
pumpkin enzyme mask + face steamer
24k Gold Mask
polyester boxer briefs
shea butter + coconut oil + fragrance
fresh cotton socks
women's deodorant
hyaluronic acid
hyaluronic glow serum
vitamin c moisturizer
under eye mask
floss + water floss
mouth rinse
whitening toothpaste + brush
tongue scrape
lip moisturizer
beard + scalp moisturizer
comb + straighten beard
movie + decompress
light candle
compression therapy
hydrate + refuel
humidifier + prep for bed
Original caption
Hygiene is self respect! Romanticize your nighttime routine fellas. 2 wash shower method. Complete skincare + exfoliation. Oral hygiene. Moisturize your skin and hairs. Unwind mentally with lights and candles and rehydrate + refuel for the next day!
More from @trellthetrainer
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