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1.6KTalking HeadOther hookB2B
Hook
Chipotle can fire everybody and hire a new team and tomorrow that team is gonna have the exact same meal being prepared the exact same way.
@mrmanuelsuarez
12.3K followers · usually 130 views a post
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196.3K
Likes
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Comments
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Promoted product
AGM - Template for Marketing Strategy for Studentshttps://urlgeni.us/googledocs/marketingstrategytemplate ↗
Why it worked
The video uses a strong, counter-intuitive hook about firing employees to grab attention, then delivers high-value, actionable business advice that establishes the creator as an authority.
Summary
A business owner explains why having a robust system is more important than relying on individual employees. He uses the example of Chipotle to illustrate how a good system allows for consistent results regardless of staff turnover.
Structure
- 1Hook with a relatable business example
- 2Explain the concept of system-dependent success
- 3Acknowledge the value of human talent
- 4Conclude with the importance of systems for scaling
Product placement
The creator's brand 'AGM' is visible on the screen behind him, and the video serves as a content piece to drive traffic to his bio link.
On-screen text
CHIPOTLE CAN FIRE EVERYBODY
AND HIRE A NEW TEAM
AND TOMORROW THAT TEAM
IS GONNA HAVE THE
EXACT SAME MEAL
BEING PREPARED
THE EXACT SAME WAY
THAT IS THE IDEAL
BECAUSE THEN THE SYSTEM
BECOMES BIGGER
THAN YOUR INDIVIDUAL PLAYERS
OF THAT TEAM
AND TO AN EXTENT
YOU DON'T HAVE PEOPLE
THAT ARE INDISPENSABLE
YOU HAVE A SYSTEM THAT IS GREATER
THAN YOUR INDIVIDUAL PLAYERS
OF COURSE, I'M A BIG BELIEVER
IN HUMANS
AND SKILL LEVELS OF EACH ONE
I'M A HUGE BELIEVER IN ALL OF THAT
BUT THE PUTTING THE SYSTEM IN PLACE
IT'S GONNA BE CRUCIAL
FOR THE SCALING
Original caption
If you don't have proper systems in place, your business will fail #businesstips #growthmindset #smallbusinessowners
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