There's a deodorant brand that just sold last year.

There's a deodorant brand that just sold last year. 100 Million Dollar Exit! 💰 It is the biggest natural deodorant brand in the world. It's called Native. They sold for $100 million last year and all they were selling is a natural deodorant. It's a really big deal. I met the owner. He's a regular guy, just like you and me. They created a brand and he exited that brand for a big fat paycheck But it tells you how big that market is. It's humongous. They had a bigger player a more established Corporation buy them out. But there's only a few of them. And I also know another one that is a natural deodorant brand in the US. And they do really well and they produce their Deodorant in their home as a family activity and they ship it to Amazon and they sell quite a million dollars every single month of their Amazon brand. A lesson learned for anybody here is not just about running Facebook ads. It's not just about generating leads. It's also about finding a product that has a need, that has a want. It's a part of a trend somehow. It's a part of existing world. Because if you start promoting things that people don't care about, it doesn't matter how many leads you generate, you're not going to be able to get results with that because people are not interested in billboards anymore.