Here are three things you would be crazy to be doing and three things you should absolutely be doing in your trade show strategy this year.
@refinelabs
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Why it worked
The video provides high-value, contrarian advice that challenges industry norms, which encourages engagement and sharing among B2B professionals.
Summary
The creator outlines three common mistakes businesses make at trade shows and provides better alternatives for each. He emphasizes focusing on content creation and networking rather than lead generation through badge scans.
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Transcript, structure and on-screen text
5 beats, a 337-word transcript and 169 lines of on-screen text — the parts you need to write your own version.