The best platforms for b2b marketing in 2026.

The best platforms for b2b marketing in 2026. Now you might want to bookmark this one. This is the most important b2b marketing post that I've ever done. So it's a really important piece. So if you want to skyrocket in b2b in 2026, this is what you should be doing and what you should be staying away from. So bookmark it. Okay, so the first platform is LinkedIn. Stay away. LinkedIn is out, yeah? The cost per mile is too high. No one's on it. In fact, LinkedIn is, I would say LinkedIn is the worst b2b platform out of the four. There's too many researchy slash middle managey people that want demos to fill up their day and I ain't paying for it. It seems to me like the big players just aren't on LinkedIn. Next up, Meta. Meta is so much better than LinkedIn for b2b marketing if you know what you're doing. There is a bit of spam lead situation going on. So, but and also I find it it doesn't blend well. So the customers aren't the most engaged to be honest, because they are kind of fed b2b stuff in between looking at neighbors' holiday videos and stuff like that. So the engagement isn't the best, but the cost per miles are and the targeting is unbelievable compared to LinkedIn. Meta just knows who is into what quite well. So yeah, thumbs up for Meta, but there's better options. Next up, Google. Google search is just a bidding war for bad marketers. Sorry if you love Google. It's like the 2017 race to pay more. So, you know, it depends on your niche, but it's quite expensive if you want to do Google search. YouTube though for b2b, shout out YouTube, unreal. YouTube shorts. It's good as well because it keeps it Google kind of likes to keep them on the website, which is very different to other platforms where they want them off the website. So it's still disruption based marketing, but they kind of just are okay with the customers just moving on to a website in Chrome and then just staying there, which is different. So you have a much higher retention rate when you're taking them off the channel, which is very good. But the targeting is not the bet not as good. But it works. Much better than LinkedIn. And then we've got TikTok. Well, YouTube shorts is like a hashed version of TikTok, isn't it? TikTok's unbelievable for b2b if you know what you're doing. And if you think about it, TikTok is how you feel right now. It's serving content every day. If you like cooking, it's going to show you cooking stuff. It's fine. If you like business stuff, it's going to show you business stuff. So your ads are merged in with all of that businessy content, all the futuristic, AI content, whatever it is, it's merged in with there nicely. So it looks very native. Almost the most native platform and the best for b2b. And one of one of the things is some of the big players they don't even have a profile photo and it's okay. They'll still submit. If they think your content is valuable enough to leave a lead or book an appointment, they will book. So for me in 2026, the best place to run ads for b2b content right now is TikTok. Shout out TikTok.