I don't understand Apple's new iPad

@jessedortiz

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Why it worked

The video likely performed well because it addresses a common consumer pain point: the rising cost of technology and perceived value for money. By directly questioning Apple's pricing strategy for a popular product, the creator taps into a relatable sentiment and sparks discussion among tech enthusiasts.

Summary

The creator discusses the new entry-level iPad, highlighting its updated design, USB-C port, and Wi-Fi 6 support. However, they express concern over the significant price increase to $449, questioning its value proposition compared to its previous $329 price point and the additional cost of accessories like the magic keyboard.

Structure

1Introduction of the new iPad and its features
2Discussion of the price increase and its implications
3Comparison to the previous model's price and value
4Critique of the new pricing strategy and target audience
5Mention of the expensive magic keyboard accessory

Product placement

The video showcases the new Apple iPad, highlighting its design, screen, USB-C port, and Wi-Fi 6 capabilities. It also briefly shows the Magic Keyboard accessory.

Original caption

I used to love the base model iPad for most uses. But at this new price, I really don’t understand what Apple is trying to do with the iPad. #Tech #TechTok #JesseDOrtiz #TechNews #fyp #iPad #Apple

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On-screen text

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Transcript

I don't understand Apple's new iPad. Apple just announced a new entry-level iPad. Has a new design that puts it more in line with the iPad Mini and iPad Air. It's a 10.9 inch liquid retina display now. It switched to USB C and supports Wi-Fi 6. All of this on paper sounds like a great iPad, especially with the inclusion of the A14 Bionic chip. Here's the problem. It costs $449 now instead of the old price of $329. At $329, this was a tablet that I was able to recommend this iPad to everyone. It's a great student iPad, a great iPad for families. Unless you're doing super intensive stuff on your iPad, this was a tablet for everyone. But at $449, this becomes an extremely expensive tablet that I'm not sure who it's even made for. This redesigned iPad would have been amazing at $329. But I guess Apple couldn't stop themselves from being a little greedy in this situation. They're even pushing their magic keyboard for this iPad, but that costs another $250. This makes this an extremely expensive tablet that I'm not sure who it's even made for. This redesigned iPad would have been amazing at $329.