A guy emailed me when I first got into the business - and said:

The video uses a high-stakes, unbelievable story to hook the viewer, then pivots to a relatable lesson on persistence, making the final promotion feel like a natural conclusion to the value provided.

Ryan Serhant shares a story about a persistent, months-long real estate deal with a mysterious billionaire that required him to fly to Paris to close. He uses the anecdote to emphasize the importance of persistence and follow-up in sales, eventually promoting his own sales training program.