The COUNTER INTUITIVE sales trick that makes people trust you

@milanasarenac

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Selling · Course / Info

The Challenger Sale

Why it worked

The video uses a counterintuitive hook and references well-known figures in sales (Ryan Serhant, Codie Sanchez) to explain a surprising sales tactic that challenges conventional wisdom, making it engaging and shareable.

Summary

This video explains a counterintuitive sales trick: challenging the customer instead of always agreeing with them. By pushing back and saying 'no' sometimes, sales professionals can build trust and ultimately achieve more sales.

Structure

1Introduction to the counterintuitive sales trick
2Explanation of why agreeing with customers doesn't always work
3The success of challenging customers
4How challenging leads to more sales
5Conclusion: Say 'no' more often to be elite at sales

Product placement

The video discusses the concept of 'The Challenger Sale' and references Ryan Serhant, a proponent of this sales methodology. The content itself is the promotion of this sales strategy.

On-screen text

The COUNTER INTUITIVE sales trick that makes people trust you (Watch til the end for the explanation)

Original caption

The challenger sale genius 🤝🔥 it feels counterintuitive but it’s what will make you the most sales Video: @Codie Sanchez @Ryan Serhant #salestips #salestraining #salescoach

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Transcript

How do you get a stranger to trust you? Like, give us the Ryan Serhant secrets to sales. The number one thing to get a stranger to trust you is people don't trust yes men or yes women. They do trust when you pull things away or you say no. Ryan just gave us a masterclass in the challenge of sale. What they found that people who push back and who say no and who challenge the customer are the ones that make the most sales. Shocker! It went against everything that people thought was true about sales, which is like, if you say yes more and you accommodate the customer, the customer is always right, you're going to get more yeses. In fact, they pushed back, they challenged the customer and gave them different ways of thinking about the problem. They actually got more sales. So if you want to be elite at sales, you got to start saying no more often. You got to start pushing back. You got to start challenging the customer. They gave them different ways of thinking about the problem. They actually got more sales. So if you want to be elite at sales, you got to start saying no more often. You got to start pushing back.