Why it worked
The video leverages curiosity by revealing a 'secret supplier' for a popular brand like Nike, which is a strong hook. It then seamlessly transitions into a relevant call to action for an e-commerce training, appealing to viewers interested in starting or scaling their own businesses.
Summary
This video reveals Changshin Inc. as a secret supplier for Nike footwear, showcasing their website and the types of shoes they produce. It then transitions to a call to action for a free e-commerce training hosted by the creator.
Structure
- 1Introduction of Nike's secret supplier
- 2Identification of Changshin Inc. and their website
- 3Showcasing Nike shoes produced by Changshin
- 4Call to action for a free e-commerce training
Product placement
Nike: ACTS - it is the brand of footwear shown and discussed. Removing it would change the video's subject. Changshin Inc.: ACTS - it is identified as the secret supplier behind Nike's footwear, and its website is shown. Removing it would change the video's subject. Changshin Inc. website (changshinc.com): ACTS - it is shown as the website of the secret supplier, providing information about their business. Removing it would make it harder to identify the supplier. Scaleyourbrandclass.com: ACTS - it is the creator's bio link, which is a call to action for a free training. Removing it would remove the call to action.