DO NOT THROW AWAY YOUR OLD NIKE SHOES

@addison.jarman

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SoundTikTok sound · original sound - addison.jarman

View velocity

+82.0K views over 11.9d · ~6.9K/day · 11 observations

Promoted product

Nike

Nike delivers innovative products, experiences and services to inspire athletes.

18 videos15 creators

Why it worked

The video provides valuable, actionable information about a brand's return policy that many consumers are likely unaware of, offering a clear benefit (free shoes/gift card) and a simple solution.

Summary

The creator explains Nike's policy that allows customers to get a free replacement pair of shoes or a gift card if the shoes were manufactured less than two years ago and have broken. The video demonstrates how to find the manufacture date on the shoe's tag.

Structure

1Introduce the problem: broken Nike shoes
2Question Nike for a new pair
3Explain Nike's 2-year manufacturing date policy
4Show where to find the date on the shoe tag

Original caption

Most ppl don’t know this about their Nikes!

More from @addison.jarman

Product placement

Nike (brand): Appears as a logo and is the subject of the video. Removing it would change the topic. Nike's policy (service): The video explains Nike's policy for returns/exchanges. Removing it would change the video's core message.

On-screen text

DO NOT THROW AWAY YOUR OLD NIKE SHOES INSTEAD DO THIS HEY NIKE, MY SHOES BROKE WHILE I WAS WALKING THE OTHER DAY. CAN I GET A NEW PAIR? THESE SHOES LOOK VERY OLD AND USED. WHEN DID YOU BUY THEM? LIKE 18 MONTHS AGO? THERE'S NOTHING I CAN DO SINCE IT'S PAST 60 DAYS. I'M NOT TALKING ABOUT YOUR 60-DAY RETURN POLICY. I ACTUALLY READ NIKE'S POLICY AND KNOW THAT AS LONG AS IT'S BEEN LESS THAN TWO YEARS SINCE THE MANUFACTURE DATE, WHICH YOU CAN FIND ON THE INSIDE TAG OF THE SHOE, THEN I'M COVERED BY NIKE'S POLICY AND I CAN GET A BRAND NEW PAIR OF SHOES FOR FREE OR A GIFT CARD OF THE SAME VALUE. YOU'RE ACTUALLY RIGHT. HERE'S YOUR GIFT CARD. WHERE DID YOU LEARN THIS? I JUST FOLLOW ADDISON!

Transcript

DO NOT THROW AWAY YOUR OLD NIKE SHOES INSTEAD DO THIS HEY NIKE, MY SHOES BROKE WHILE I WAS WALKING THE OTHER DAY. CAN I GET A NEW PAIR? THESE SHOES LOOK VERY OLD AND USED. WHEN DID YOU BUY THEM? LIKE 18 MONTHS AGO? THERE'S NOTHING I CAN DO SINCE IT'S PAST 60 DAYS. I'M NOT TALKING ABOUT YOUR 60-DAY RETURN POLICY. I ACTUALLY READ NIKE'S POLICY AND KNOW THAT AS LONG AS IT'S BEEN LESS THAN TWO YEARS SINCE THE MANUFACTURE DATE, WHICH YOU CAN FIND ON THE INSIDE TAG OF THE SHOE, THEN I'M COVERED BY NIKE'S POLICY AND I CAN GET A BRAND NEW PAIR OF SHOES FOR FREE OR A GIFT CARD OF THE SAME VALUE. YOU'RE ACTUALLY RIGHT. HERE'S YOUR GIFT CARD. WHERE DID YOU LEARN THIS? I JUST FOLLOW ADDISON!