I just did a Pepsi commercial.

@carringtonxx

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Selling · Other Product

Pepsi Zero Sugarseen in 2 videos →https://www.pepsi.com/ ↗

Why it worked

The video uses a relatable, high-energy influencer persona and comedic timing to make an overt advertisement feel like native, entertaining content.

Summary

A social media influencer makes a comedic skit about his life while promoting a partnership between Pepsi and JetBlue. He explains how viewers can enter a sweepstakes to win free flights and vacation packages.

Structure

1Influencer brags about his lifestyle
2Influencer gets embarrassed by trash on his shoe
3Influencer pivots to promoting Pepsi and JetBlue partnership
4Influencer explains the sweepstakes rules
5Influencer asks for a follow

Product placement

Pepsi Zero Sugar and JetBlue are the primary subjects of the advertisement.

Call to action

Hashtag #zeroissnowboarding and tag @pepsi and @jetblue for a chance to win.

Original caption

Me in a pepsi commercial #carringtonbestmodelever #pepsiandcarringtonareBFFS

More from @carringtonxx

Their other posts in the index, biggest breakout first.

On-screen text

I love making airport vids! What's poppin' y'all? As an influencer, I'm used to special treatment Ok?! I get free clothes, sunglasses, teeth whitener. Excuse me? Always getting recognized! This is my life! You got some paper on your...uh Yeah, that's a trend. Hashtag Foot-tail. #FOOTTAIL But I gotta share something with y'all. Ever since I realized JetBlue offers low fares, that include FREE WI-FI FOR EVERYONE FREE SNACKS FREE DRINKS including Pepsi Zero Sugar and now they're partnering up with Pepsi to give away zero-fee flights and vacation packages, I- I'm starting to feel less special. Excuse me? She probably wants a picture. What? No. I- I'm just trying to get to the trash, so... Oh... yeah. Let's have a safe flight y'all! You don't need to be a G-List celebrity to get free stuff. All you need to do is hashtag #ZEROISSNOWBOARDING #SWEEPSTAKES for your chance to win 1 in 100 free prizes. AND TAG @PEPSI AND @JETBLUE FOR THE CHANCE TO WIN. PEPSI ZERO SUGAR, NOW AVAILABLE ON ALL JETBLUE FLIGHTS No Purch Nec. u.s. res. of 50 us/dc. 18+ (19+ for al/ne). Ends 5/4/23. Rules: bit.ly/3tXq3tX #ZEROISSNOWBOARDING You know, you should follow me!

Transcript

I just did a Pepsi commercial. I love making airport vids! What's poppin' y'all? As an influencer, I'm used to special treatment and free swag. Ok?! I get free clothes, sunglasses, teeth whitener. Excuse me? Always getting recognized! This is my life! You got some paper on your... uh. Yeah, that's a trend. Hashtag Foot-tail. But I gotta share something with y'all. Ever since I realized JetBlue offers low fares, that include free Wi-Fi for everyone, free snacks, free drinks, including Pepsi Zero Sugar, and now they're partnering up with Pepsi to give away zero-fee flights and vacation packages, I- I'm starting to feel less special. Excuse me? She probably wants a picture. What? No. I- I'm just trying to get to the trash, so... Oh... yeah. Let's have a safe flight y'all! You don't need to be a G-List celebrity to get free stuff. All you need to do is hashtag #zeroissnowboarding to your chance to win one in 100 free prizes. And tag @pepsi and @jetblue for the chance to win. You know, you should follow me!