A day in my life as a 26 year old business owner (≧∀≦)

@yoyotwinkles

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SoundTikTok sound · True Jackson VP theme

Promoted product

The Pop Lab

Breaking down K-pop groups like brands – through marketing, visual design, and creative direction. Click to read The Pop Lab 🪄 by Yoyo, a Substack publication with hundreds of subscribers.

3 videos

Why it worked

The video uses a 'day in the life' format, which is popular on TikTok, to showcase the creator's entrepreneurial journey. The native mention of the business and its products, combined with the relatable content of preparing for work and running a store, likely resonated with viewers interested in entrepreneurship and small businesses.

Summary

The video follows a 26-year-old business owner preparing for their day and heading to their pop-up store. It shows them packing their bag with essentials, getting dressed, and then arriving at the store, highlighting the final week of the pop-up.

Structure

1Getting ready and packing essentials
2Getting dressed
3Traveling to the pop-up store
4

Original caption

@Good Totes 🍀

More from @yoyotwinkles

Product placement

The video shows the creator packing a laptop and other essentials into a bag, implying they are preparing for work. It then shows them arriving at a pop-up store, which is implied to be their own business. The text "GOOD TOTES CLUB" is visible on a mirror, suggesting this is the name of the business or a related brand. The bio link leads to "The Pop Lab", which is likely the promoted product.

On-screen text

A day in my life as a 26 year old business owner (*≧∀≦*) so grateful to be able to create my own products It's the last week of our pop-up store and I'm on shift today I'm always here for you GOOD TOTES CLUB