Kpop Marketing Strategy f(x) - Pink Tape

Kpop Marketing Strategy f(x) - Pink Tape When f(x) released Pink Tape in 2013 it shifted the entire K-pop industry and here's the genius marketing strategy behind it first let's rewind back to 2010 back then K-pop concepts were either bubblegum cute sexy or early girl crush there was nothing else in between and K-pop was very single focused not concept or album focused one of the first concept-driven girl group albums Pink Tape broke the entire pattern it was one of the first few concept-driven album releases the visuals, the lyrics the sound, the styling everything came together felt so cohesive and followed the same vintage artsy storyline the teaser roll-out changed the industry and second the teaser roll out changed the industry I cannot emphasize how much of a chokehold it had on everyone back then in 2010 K pop teasers all looked the same companies would just take 10 to 20 seconds of the main music video instead of doing that f(x) released a whole art film Psychologically, lunacy, emptiness, panic, it was eerie, dreamy, nostalgic delusions that the moment will last forever. it was shot on actual VHS it was so different and experimental for its time now it's normal, like new jeans, every single K-pop group does it now and third, Pink Tape had no filler tracks if you guys open up the album you'll find out that every single song is a banger every single song belonged there and there were some b sides that even became more popular than the title track Did you notice me? I have nowhere to hide Rum Pum Pum Pum innovative album design last but not least the album packaging design is to die for it is so innovative and so insanely pretty it was designed to look like a literal cassette tape and just like the album name it looks like a pink tape I can safely say that pink tape walked so everyone else could run because after Pink Tape every single album became more and more experimental with its packaging and its design all in all Pink Tape was an art project it wasn't just an album it arrived at a time when K-pop desperately needed something new the Pink Tape album is incredibly high concept and that's why critics still call it one of the best albums to this day if you like K-pop and marketing follow for more