How I started my social media business as an immigrant at 25 part 1

@kate.in.states

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Why it worked

The video uses a compelling 'rags-to-riches' immigrant success story to build trust and authority before introducing the creator's business expertise.

Summary

The creator shares her personal journey of moving from Belarus to the USA and building a social media business while in school. She explains how her initial content led to consulting opportunities and eventually the creation of an online course.

Structure

1Introduction to the creator's background in Belarus
2The decision to move to the USA for a better life
3Struggles with finances and lack of community
4Starting an Instagram account as a creative outlet
5Growth of the account and transition to consulting
6The decision to launch an online course

Product placement

The creator mentions building an online course as the culmination of her business journey.

Call to action

Stay with me for part 2!

Original caption

Storytime how I started and built my social media business as an immigrant at 25 👩‍💻 It wasn’t easy, I had many setbacks and failures, but I’m still moving forward ✨ #onlinebusinessowner #smmforbusiness #socialmediamanagerlife #tiktokforbusiness #enterpreneurlife

More from @kate.in.states

On-screen text

How I started my social media business as an immigrant at 25 part 1 5 years ago I moved from my home country to the USA because I wanted to change my life I lived in Belarus in the middle of nowhere I was 25 and I was working as an architect for $200 per month and honestly I was sick and tired of such poor life and I wanted to see the world so I came to the USA I was accepted to the university with the full-ride scholarship which was really great because I did not have money for school I didn't have friends I didn't know anyone in the USA but I wanted to rediscover myself so I started posting on Instagram about my life and education in the USA even though it was my hobby during school I gained around 20,000 followers and people started asking me for consultations after one year it kind of picked up and my Instagram started bringing me some income which was really great because my scholarship wasn't enough to survive and after a second year of working on my Instagram I decided to build a whole online course and this is essentially how my social media started Stay with me for part 2!

Transcript

5 years ago I moved from my home country to the USA because I wanted to change my life. I lived in Belarus in the middle of nowhere. I was 25 and I was working as an architect for $200 per month and honestly I was sick and tired of such poor life and I wanted to see the world. So I came to the USA. I was accepted to the university with the full-ride scholarship which was really great because I did not have money for school. I didn't have friends, I didn't know anyone in the USA but I wanted to rediscover myself. So I started posting on Instagram about my life and education in the USA. Even though it was my hobby during school, I gained around 20,000 followers and people started asking me for consultations. After one year it kind of picked up and my Instagram started bringing me some income which was really great because my scholarship wasn't enough to survive. And after a second year of working on my Instagram I decided to build a whole online course and this is essentially how my social media started and I'm going to tell you about this more in part 2.