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20.1Talking HeadProblem Callout hook
Hook
Want to start consulting but don't know where to start?
@itspaulagorman
33.8K followers · usually 3.0K views a post
Views
61.8K
Likes
3.7K
Comments
63
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555
Why it worked
The video uses a clear, structured 'series' format that encourages viewers to follow along, combined with a low-friction, actionable first step that builds immediate trust.
Summary
The creator introduces a 10-part series designed to help viewers start a consulting business. She advises viewers to identify three business problems they have solved in their career as the first step in the process.
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Transcript, structure and on-screen text
5 beats, a 101-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Want to start consulting but don’t know where to start? Glad you’re here. Today is day one of a 10 part series where I am giving you a step by step roadmap. Let’s go! #consulting #independentconsultant #jjyapchallenge
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