Sunscreen is the new foundation

@kate.in.states

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Selling · Other Product

Skinbetter Science Sunbetter Advanced Mineral Protection https://skinbetter.com/ ↗

Why it worked

The video uses a relatable, high-energy tone and addresses common pain points with sunscreen (like feeling greasy or leaving a cast) while positioning the product as a convenient, all-in-one makeup solution.

Summary

The creator introduces a tinted sunscreen from Skinbetter Science, highlighting its ability to adjust to skin tones and its multi-functional use as a primer and foundation. She demonstrates the product's texture and finish on her skin to showcase its benefits.

Structure

1Hook statement about sunscreen
2Product introduction and brand name
3Demonstration of product texture
4Explanation of the color-adjusting feature
5Benefits and multi-use application
6Final result showcase

Product placement

The creator holds and applies the Skinbetter Science Sunbetter Advanced Mineral Protection sunscreen throughout the video.

Original caption

Bonus it’s Dermatologist-approved so it doesn't make my skin break out ✨ This tinted SPF from @skinbetter science comes in ONE shade that magically adjusts to your skin tone without making you look orange, gray, or like you borrowed somebody else’s foundation. It’s oil-free, lightweight, doesn’t feel disgusting on the skin, and I use it as sunscreen, primer, and even foundation 🤯 #medicalgradeskincare

More from @kate.in.states

Their other posts in the index, biggest breakout first.

On-screen text

Sunscreen is the new foundation Let me introduce you to your new best friend that will keep you glowing longer than any man ever will. Sunbetter Sunscreen from Skinbetter Yep. Take a screenshot. This is tinted sunscreen, and somehow it comes in one shade that magically adjusts to your skin tone without making you look orange, grey, or like you borrowed somebody else's foundation. It's oil free, lightweighted, doesn't feel disgusting on the skin, and I use it as sunscreen, primer, and even foundation on a good day. And this is the glow when I use it as a makeup.

Transcript

Sunscreen is the new foundation. Let me introduce you to your new best friend that will keep you glowing longer than any man ever will. Sunbetter sunscreen from Skinbetter. Yep. Take a screenshot. This is tinted sunscreen, and somehow it comes in one shade that magically adjusts to your skin tone without making you look orange, grey, or like you borrowed somebody else's foundation. It's oil free, lightweighted, doesn't feel disgusting on the skin, and I use it as sunscreen, primer, and even foundation on a good day. And this is the glow when I use it as a makeup.