HOW DO FREE APPS MAKE MONEY?

How do free apps make money? One way is through paid ads. Can be through something like Google AdSense. Or they could be in the form of sponsorships. Maybe you have a specific product or a specific client that reaches out to you and wants to feature their product in your app and they're willing to pay a certain fee to keep that spot in your app. The other thing that a free app can do is something called the freemium model, which essentially means that for the app, you're using the free version of the app, but they may have additional features that you can pay to upgrade for. Finally, one of the more interesting ways that a free app could generate revenue is by selling the data of its users to third party advertisers or other product companies. So this may be in the form of data around the type of users using the app and what they're doing and their information like email or something like that. Or it could be other things such as data, such as like your usage or your interest. So with that information, they could say, hey, I know this person, that this email address is so-and-so and they're interested in this, and advertisers would be interested because they can serve you relevant ads based on your interest.