I feel like you're just using our company as another job to afford your lifestyle

@sidepiece.news

19.0K followers · usually 828 views a post

Views

11.2K

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846

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SoundTikTok sound · original sound - itysl_

Promoted product

Sidepiecesidepiece.news

Sidepiece is a resource offering Notion templates and tools for young adults to manage finances, side hustles, and job searching.

7 videos

Why it worked

The video leverages a relatable, trending workplace humor skit to build rapport before transitioning into a soft-sell for a newsletter that addresses the exact pain point mentioned in the skit.

Summary

A creator uses a trending audio skit to humorously address the concept of having multiple jobs to support one's lifestyle. She then pivots to promoting her newsletter for those interested in a freelance or multi-hyphenate career.

Structure

1Creator lip-syncs to a confrontational audio clip about working multiple jobs.
2Creator reacts with a confused expression to the accusation.
3Creator transitions to promoting her newsletter for career advice.

Product placement

The creator promotes her own newsletter, Sidepiece, in the caption and bio.

Original caption

Got another job on my roster 🤪 life is just more fulfilling this way. If youre like me or want a freelancer/ multihyphenate career, then check out our newsletter in the b!0 😊 #worklifebalance #careertok #multiplejobs #quietquitting #careergoals #workhumor