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29.0Talking HeadOther hookEntertainment
Hook
this is how far my friends and I are willing to take a joke
@alex_falcone
743.2K followers · usually 174.7K views a post
Views
4.4M
Likes
573.5K
Comments
6.1K
Shares
104.8K
Promoted product
Unwrap My Heart
Young Adult · 2016
Why it worked
The video uses a relatable, humorous critique of a popular genre to build interest, then delivers a 'payoff' that is both absurd and impressive: the creator actually wrote a full book to support a joke.
Summary
The creator explains how he and his friend wrote an entire book just to fulfill a joke about the repetitive tropes of supernatural romance novels. He reads a humorous excerpt from the book to prove it is a real, published work.
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Transcript, structure and on-screen text
6 beats, a 385-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
Celebrating #BookTok month by reposting this and putting autographed copies in my store
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