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1.3KSilent UGCPOV / Skit hook
Hook
Academics at a conference watching a panel that they're thoroughly enjoying
@sallyrooneytunes
17.0K followers · usually 928 views a post
Views
1.2M
Likes
179.2K
Comments
520
Shares
15.2K
Why it worked
The video uses a highly relatable, niche cultural observation (academic stoicism) paired with a popular meme format, making it instantly shareable within the target community.
Summary
A video uses a meme format featuring Cillian Murphy to depict the stoic, unreadable expressions of academics at a conference. It plays on the trope of academic stoicism in professional settings.
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Transcript, structure and on-screen text
3 beats and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
Poker face city #academicvalidation #phdtok #studytok #academia #writing #gradstudent #phddiaries #phdstudent #adjunctlife #darkacademia #gradschool #study #collegelife
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