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18.2Talking HeadPOV / Skit hook
Hook
Me describing my PhD journey:
@sallyrooneytunes
17.0K followers · usually 928 views a post
Views
16.5K
Likes
1.5K
Comments
4
Shares
233
Why it worked
The video uses a highly recognizable celebrity filter combined with a relatable, self-deprecating sentiment about a common struggle, which encourages high engagement and shares among the academic community.
Summary
A creator uses a popular meme filter to humorously describe their PhD experience as the worst time of their life. The video relies on relatable academic humor to engage the audience.
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Transcript, structure and on-screen text
3 beats, a 12-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Seriously though #phd #academia #university #phdjourney
More from @sallyrooneytunes
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