Processing thousands of trees to make cardboard

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SoundTikTok sound · original sound - businessinsider

Promoted product

International Paper

We transform renewable resources into innovative and sustainable packaging solutions, corrugated cardboard boxes, paper products, and recycling solutions.

Why it worked

The video likely performed well due to its visually impressive and informative content, showcasing a large-scale industrial process that is rarely seen by the public. The use of drone footage and clear explanations of each step in the production chain makes it engaging and educational, appealing to a broad audience interested in manufacturing and sustainability.

Summary

This video shows the process of turning thousands of pine trees into cardboard packaging at an International Paper mill. Trucks deliver trees, which are stored in massive piles, debarked, chipped, and then processed into cardboard over several days.

Structure

1Trees are processed into cardboard
2Trucks deliver trees to the mill
3Trees are stored in large piles
4

Original caption

This mill processes thousands of trees daily to create sustainable packaging. #Cardboard #Production #Paper

More from @businessinsider

Product placement

The video shows the entire process of turning trees into cardboard packaging at an International Paper mill, highlighting the scale of operations and the transformation of raw materials into a finished product.

On-screen text

Processing thousands of trees to make cardboard International Paper

Transcript

Processing thousands of trees to make cardboard This massive pile of pine trees will be turned into cardboard packaging. On a typical day, about 300 trucks loaded with freshly cut trees drive up to this mill. The first stop is the wood yard. Some of the trees are set aside into these massive piles, which ensure the mill can sustain round the clock operations. They come from farms and forests within 120 miles. A sprinkler keeps them wet so they stay fresh and to reduce the risk of fire. A crane scoops trees from the pile and drops them into a machine that knocks off the bark. This process creates tons of leftover bark, which will be burned for energy. The debarked trunks travel through a chipper and pile up here. It'll only take the mill about 10 days to work through this mountain.