Why it worked
The video likely performed well due to its visually impressive and informative content, showcasing a large-scale industrial process that is rarely seen by the public. The use of drone footage and clear explanations of each step in the production chain makes it engaging and educational, appealing to a broad audience interested in manufacturing and sustainability.
Summary
This video shows the process of turning thousands of pine trees into cardboard packaging at an International Paper mill. Trucks deliver trees, which are stored in massive piles, debarked, chipped, and then processed into cardboard over several days.