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60.6Talking HeadPOV / Skit hook
Hook
Pov: Catching up with your boys from home while in uni
@_1.ea_
47.7K followers · usually 4.8K views a post
Views
290.4K
Likes
44.5K
Comments
295
Shares
7.0K
Why it worked
The video uses a highly relatable social scenario as a vehicle to showcase the app's UI in a natural, non-intrusive way.
Summary
A creator performs a comedic skit about lying to friends back home about his social life while at university. The video uses the Weave app as the visual interface for the phone call.
Structure
- 1Creator answers a phone call
- 2Friend asks what he is doing
- 3Creator lies about being with girls
- 4Friend calls him out
- 5Creator reveals he is alone
Product placement
The Weave app interface is used to simulate the phone call throughout the video.
On-screen text
Pov: Catching up with your boys from home while in uni
Original caption
#uni #drake #relatable
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