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20.0Silent UGCOther hookConsumer Apps
Hook
Halloween costume 2.👁️
@home.for.one.day
14.0K followers · usually 390 views a post
Views
7.6K
Likes
93
Comments
4
Shares
34
Why it worked
The video uses a relatable, low-effort Halloween costume trend to capture attention before immediately pivoting to a relevant, seasonal product that solves a problem for the same audience.
Summary
A short video shows a person dressed in a simple ghost costume made from a sheet with large googly eyes attached. The video then transitions to a promotional graphic for a Halloween wallpaper app.
Structure
- 1Person in a ghost costume walks through a door
- 2The ghost waves at the camera
- 3The video cuts to a promotional app store graphic
Product placement
The video ends with a full-screen promotional graphic for the 'Halloween Wallpapers 4K HQ Boo' app.
Call to action
Download on the App Store
Original caption
Happy hallowwen Credit: alexia_tapia4 on instagram #pourtoi #fyp #humour #darkhumour #dark #viral @The Retired Developer
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