Halloween costume 2.👁️

@home.for.one.day

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Selling · Mobile App

Halloween Wallpapers 4K HQ Boo https://apps.apple.com/app/halloween-wallpapers-4k-hq-boo/id6466657924 ↗

Why it worked

The video uses a relatable, low-effort Halloween costume trend to capture attention before immediately pivoting to a relevant, seasonal product that solves a problem for the same audience.

Summary

A short video shows a person dressed in a simple ghost costume made from a sheet with large googly eyes attached. The video then transitions to a promotional graphic for a Halloween wallpaper app.

Structure

1Person in a ghost costume walks through a door
2The ghost waves at the camera
3The video cuts to a promotional app store graphic

Product placement

The video ends with a full-screen promotional graphic for the 'Halloween Wallpapers 4K HQ Boo' app.

Call to action

Download on the App Store

On-screen text

Halloween costume 2.👁️ Halloween Wallpapers 4K HQ Boo Download on the App Store #1 wallpaper quality Heaps to choose from Countless wallpapers Use personal photos Family Sharing Free download One-time fee Enjoy forever! This on any device connected with your Apple ID or part of Family Sharing Gradient shading Masks & colour overlay