So, the MA is at the University of Exeter

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Selling · Course / Info

MA Magic and Occult Science https://www.exeter.ac.uk/study/postgraduate/courses/arabandislamicstudies/magicoccultscience/ ↗

Why it worked

The video leverages a high-interest, niche academic topic to provide a direct, helpful answer to a user's question, effectively driving traffic to the university's course page.

Summary

The creator responds to a user's question by confirming the location of the MA in Magic and Occult Science program at the University of Exeter. She directs viewers to the comments for the sign-up link.

Pro

Transcript, structure and on-screen text

3 beats, a 38-word transcript and 5 lines of on-screen text — the parts you need to write your own version.

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The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

Replying to @hahahwp The MA in Magic and Occult Science is at The University of Exeter and starts in September 2024… apparently is had over 100 applications already! Link in comments 🫡 #universityofexeter #witchtokers #spookyseason #historyofwitchcraft #occultstudies #booktokers #businessmaven @Business Strategy | Mave💄🚀💰