So, the MA is at the University of Exeter

@businessmaven

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SoundTikTok sound · Scary stories, horror footage, halloween sati

Promoted product

MA Magic and Occult Scienceac.uk

Why it worked

The video leverages a high-interest, niche academic topic to provide a direct, helpful answer to a user's question, effectively driving traffic to the university's course page.

Summary

The creator responds to a user's question by confirming the location of the MA in Magic and Occult Science program at the University of Exeter. She directs viewers to the comments for the sign-up link.

Structure

1Creator addresses a user question about a specific degree program
2Creator confirms the university and program name
3Creator directs viewers to the comments for the application link

Product placement

The MA in Magic and Occult Science program at the University of Exeter is the subject of the video.

Call to action

I will drop the link in the first comment if you are interested in signing up

Original caption

Replying to @hahahwp The MA in Magic and Occult Science is at The University of Exeter and starts in September 2024… apparently is had over 100 applications already! Link in comments 🫡 #universityofexeter #witchtokers #spookyseason #historyofwitchcraft #occultstudies #booktokers #businessmaven @Business Strategy | Mave💄🚀💰

More from @businessmaven

On-screen text

University of Exeter MA Magic and Occult Science Duration: 1 year full time, 2 years part time Entry year: September 2024 Campus: Streatham Campus

Transcript

So, the MA is at the University of Exeter and I will drop the link in the first comment if you are interested in signing up for the MA in Magic and Occult Science for September next year.