Tell me what to order, I'll order it.

@gritcapital

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Why it worked

The video leverages the high-authority, viral nature of the Joe Rogan Experience podcast, using a compelling conversation between two famous figures to create social proof for the Tesla brand.

Summary

Joe Rogan and Elon Musk discuss the performance and experience of driving a Tesla Model S. The video uses clips from the Joe Rogan Experience podcast to highlight the car's speed and unique driving feel.

Structure

1Joe Rogan asks Elon Musk for a car recommendation
2Musk suggests the Model S P100D
3Rogan shares his positive experience owning a Tesla
4

Original caption

Do you agree? 🤷🏻‍♂️ #teslamodel3 #elonmuskmeme #joeroganpodcast #teslamodely #teslamodels Grit is a publisher of financial information, not an investment advisor. Grit does not provide personalized or individualized investment advice or information that is tailored to the needs of any particular recipient. For GRIT’s full disclaimer, please visit https://gritcap.io/disclaimer-policy/

More from @gritcapital

Product placement

Tesla Model S is shown throughout the video in various clips and mentioned by name.

On-screen text

TELL ME WHAT TO ORDER MODEL S P100D OKAY I'LL TRY IT GO BLOW YOUR MIND OUT OF YOUR SKULL OKAY YEAH LAST TIME CONVINCED ME TO BUY I BOUGHT IT INSANE PRETTY FUN IT'S LIKE SEEM STUPID WHEE! YEAH YOU'VE TRIED LIKE LUDACRIS OH YEAH COOL Musk tells Joe Rogan what Tesla models to buy now

Transcript

Tell me what to order, I'll order it. Model S P100D. Okay. I'll try it. I'll blow your mind out of your skull. Okay. Yeah. Last time you were here, you convinced me to buy a Tesla. I bought it and it's insane. Oh right, glad you like it. Oh man, pretty fun. I don't, it's not just pretty fun, it's like, the way I've described it is it makes other cars seem stupid. Like when I want to go somewhere in the Model S, I hit the gas and it just goes whee! It just, it just like violates time. Yeah, you've tried it like Ludicrous Plus and stuff like that. Oh yeah, cool. Yeah.