did you know you could just....? 🎅

@christinedalenn

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Promoted product

Teslatesla.com

Download Tesla Robotaxi by Tesla, Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Tesla Robotaxi.

35 videos28 creators

Why it worked

It showcases a fun, hidden 'Easter egg' feature of a popular product, which encourages viewers to engage with the content and share it as a discovery.

Summary

The video demonstrates a hidden 'Santa mode' feature within a Tesla vehicle's infotainment system. The user interacts with the screen to activate the mode, which transforms the car's digital representation into a sleigh.

Structure

1User prompts the car's voice assistant
2Santa mode is activated on the screen
3The car's digital interface changes to a sleigh
4

Original caption

#tesla #santamode #car

More from @christinedalenn

Product placement

Tesla: (a) it ACTS — the interface is operated to enable 'Santa mode', which changes the car's display and audio; removing it would change the entire video. Spotify: (a) it ACTS — it is visible as an active app on the car's interface; removing it would not change the core demonstration of the car's feature. Amazon Music: (a) it ACTS — it is visible as an active app on the car's interface; removing it would not change the core demonstration of the car's feature.

On-screen text

did you know you could just....? 🎅

Replying to @Just An Average Joe stop it right now 😂😂😂 #tesla

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Tesla

42.6Kviews@christinedalenn