Does anyone remember BeReal?

@joshrozin

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SoundTikTok sound · Let's Groove

Promoted product

Limelightlimelight.live

Download Limelight Coworking by Limelight on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Limelight Coworking.

10 videos

Why it worked

The video taps into nostalgia for a previously viral app (BeReal) and then introduces a novel, potentially viral concept for a new app (Limelight) with engaging examples, creating curiosity and a desire to try it.

Summary

The creator discusses the decline of the social media app BeReal and proposes a new app concept called Limelight, where only one user is randomly selected to go live to everyone else. The creator, a developer, built this app and is now promoting it.

Structure

1Remembering BeReal and its decline
2Proposing a new app concept
3Building and launching the app
4

Original caption

Does anyone remember BeReal? #CapCut #viral #trend #fyp #bereal

More from @joshrozin

Product placement

BeReal: social media app that posts daily unfiltered photos. It merely appears as a topic of discussion. Removing it would change the video's topic. Limelight: social media app that allows users to go live to everyone else on the app. It ACTS as the product being promoted and demonstrated. Removing it would change the video's purpose.

Call to action

search limelight on the iOS App Store

On-screen text

does anyone remember BeReal? i know it was just a year ago that it went viral a lot of people fell off be real my guess it's because it's just boring what is a way we can make BeReal more fun and crazy for the idea I landed on and every time I tell someone this idea they look at me like 🤨 basically what if we had be real but it was only one person getting selected to go live to everyone else on the entire app so I thought i'm a developer I might as well just make this and so I made it and the app is out right now and there's been some really incredible moment such as this guy spinning some balls hopefully it doesn't pop on me or someone performing this one's for the neighbors if you say that you love me and we pray or even just someone showing off their baby cow everybody so I wanted to show you my baby cow her name is Nibbler she has an underbite and since it's random you just get people hanging out at night and it gets really cozy so if you wanna come try it out search limelight on the iOS App Store

Transcript

Does anyone remember B real? No, it was just a year ago that it went viral. A lot of people fell off B real. I guess it's because it's just boring. So I thought, what is the way we can make B real more fun and crazy. So the idea I landed on and every time I tell someone this idea, they look at me like, is basically, what if we had B real, but it was only one person getting selected to go live to everyone else on the entire app. So I thought, I'm a developer. I might as well just make this. And so I made it. And the app is out right now and there's been some really incredible moments such as this guy spinning some balls. Hopefully it doesn't pop on me. Or someone performing live. This one for the neighbors. If you say that you love me. And we pray. Or even just someone showing off their baby cow. Everybody, so I wanted to show you my baby cow. Her name is. She hasn't under And since it's random, you just get people hanging out at night and it gets really cozy. So if you want to come try it out, search Limelight on the iOS App Store.