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Hook
blackest paint in the world
@fuzzystarsworld
63.3K followers · usually 8.7K views a post
Views
1.4M
Likes
51.2K
Comments
224
Shares
100
Why it worked
The video leverages a high-engagement, long-term 'curiosity gap' experiment (the 100-day tank) to naturally integrate a brand mention as part of the content's progression.
Summary
A creator adds Vanta Black paint to a long-term aquarium experiment as part of a 100-day challenge. The video uses the search for 'Vanta Black' on Google to briefly feature the Vanta brand.
Structure
- 1Introduction to the 100-day aquarium challenge
- 2Selecting the blackest paint to add to the tank
- 3Searching for Vanta Black on Google
- 4Pouring the paint into the aquarium
- 5Observing the visual impact on the tank
Product placement
The creator performs a Google search for 'Vanta' to identify the 'blackest paint in the world', featuring the Vanta brand logo and search results prominently.
On-screen text
Original caption
replying to @robertasskara706 What should we add next for the final day?#fishtank #100dayschallenge #aquarium
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