a fish? okay

@fuzzystarsworld

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Squishmallowsseen in 2 videos →https://squishmallows.com/ ↗

Why it worked

The video leverages a high-engagement '100-day' challenge format and interactive community participation, keeping viewers hooked on the ongoing, absurd experiment.

Summary

A creator continues a 100-day experiment of keeping a plush toy in a 'toxic' aquarium by adding toy fish and Christmas decorations. The video uses a humorous tone to engage viewers in the ongoing series.

Structure

1Creator acknowledges a viewer request to add a fish
2Creator adds Christmas-themed decorations to the tank
3Creator adds toy fish to the aquarium
4Creator pretends the toy fish are alive for comedic effect

Product placement

A Squishmallow plush toy is the central subject of the experiment, kept inside an aquarium throughout the video.

On-screen text

Reply to булка имба's comment add fish DAY 35

Original caption

Replying to @булка имба What should we add next? #fishtank #aquarium #willitsurvive

More from @fuzzystarsworld

Their other posts in the index, biggest breakout first.

Transcript

a fish? okay. We're leaving the world's softest toy underwater for 100 days and adding random things you suggest to our toxic aquarium to see if our toy survives. Today is day 35 and we're adding a fish. But before I pour it, let's add a few Christmas decorations. A tree, a Santa. Oh, it already looks so festive. Now it's time to add a fish to our tank, but we decided that one fish wasn't enough. So, hmm, they look alive. Oh wait.