I'm a barber out here in San Antonio.

@driplikej

173.3K followers · usually 2.5K views a post

Views

35.0M

Likes

4.5M

Comments

6.1K

Shares

3.2K

SoundTikTok sound · original sound - driplikej

Promoted product

Jacob DeSantos

Jacob DeSantos is a barber offering haircutting services, with booking available through a link in his bio.

8 videos

Why it worked

The video leverages the social proof of a professional athlete and creates a relatable, low-stakes challenge that encourages audience participation.

Summary

A barber approaches a professional football player and challenges him to a social media engagement goal in exchange for a free haircut. The barber shows the player a picture of a previous haircut he performed to prove his skill.

Structure

1Barber approaches athlete
2Barber proposes a challenge for a free haircut
3Athlete sets a goal of 150 likes
4Barber shows proof of his work
5

Original caption

@San Antonio Brahmas Lets blow this up so Bryce Thompson can see this and pull up to get fresh💈‼️ #sanantoniobrahmas #sanantonio #sanantoniobarber

More from @driplikej

Product placement

The creator is a barber promoting his booking service, which is linked in his bio.

Call to action

Get 150 likes on the video.

On-screen text

I'M A BARBER OUT HERE IN SAN ANTONIO HOW MANY LIKES WOULD I HAVE TO GET ON TIKTOK TO GIVE YOU A FREE HAIRCUT? I CAN FADE YOU UP FRESH NOW YOU KNOW I GOT BRAIDS ITS A LIL FADE I GOT YOU MATTER OF FACT YOU GOTTA GET 150! 150 I GOT YOU I'MMA TAG YOU I'MMA TAG YOU *My brother shows him the haircut I gave him* THAT'S ME OH SO YOU CAN GET ME RIGHT LIKE THAT? THAT'S ME AAALRIGHT I HOPE YOU GET 150

Transcript

I'm a barber out here in San Antonio. How many likes would I have to get on TikTok to give you a free haircut? I can fade you up fresh. Now you know I got braids. I got you. It's a lil fade. I got you. Matter of fact. 1938. Hey bro. You gotta get 150. 150? I got you. I'm gonna tag you. I'm gonna tag you. Yes sir. I'm gonna tag you. I got you. Look, that's me. That's me. Oh so you can get me right like that? That's me. That's me. Alright. I hope you get 150. I got you.