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13.9KTalking HeadOther hook
Hook
I'm a barber out here in San Antonio.
@driplikej
173.5K followers · usually 2.1K views a post
Views
35.0M
Likes
4.5M
Comments
6.1K
Shares
3.2K
Selling · Agency / Service
Why it worked
The video leverages the social proof of a professional athlete and creates a relatable, low-stakes challenge that encourages audience participation.
Summary
A barber approaches a professional football player and challenges him to a social media engagement goal in exchange for a free haircut. The barber shows the player a picture of a previous haircut he performed to prove his skill.
Structure
- 1Barber approaches athlete
- 2Barber proposes a challenge for a free haircut
- 3Athlete sets a goal of 150 likes
- 4Barber shows proof of his work
- 5Athlete agrees to the challenge
Product placement
The creator is a barber promoting his booking service, which is linked in his bio.
Original caption
@San Antonio Brahmas Lets blow this up so Bryce Thompson can see this and pull up to get fresh💈‼️ #sanantoniobrahmas #sanantonio #sanantoniobarber
More from @driplikej
Their other posts in the index, biggest breakout first.
