Why it worked
The video leverages a common user experience (getting a new app) and presents it humorously as a significant event, using the familiar Apple interface to create relatability and intrigue.
Summary
The video shows a user unlocking their iPhone, which displays a message about getting the new Apple Calculator. It then navigates through the phone's settings, showing the "iCalc" app and its version as 1.0, before returning to the home screen with the calculator icon visible.
Structure
- 1Phone lock screen with message about new calculator
- 2Accessing settings and app name 'iCalc'
- 3Viewing app version and model
- 4Returning to home screen with calculator icon
Product placement
Apple Calculator: ACTS - it is the subject of the video, shown being used and its settings being accessed. Removing it would change the video. iCalc: ACTS - it is the name of the calculator app, shown in settings. Removing it would change the video. Calc Store: APPEARS - it is mentioned as part of the iCalc setup, but not interacted with. Removing it would not change the video. Apple: APPEARS - it is the brand of the phone and implied brand of the calculator app. Removing it would not change the video.
On-screen text
No SIM
05:20
1%
Sunday, 28. April
just got the new apple
calculator ✨✨
Settings
Sign in to your iCalc
Set up iCloud, the Calc Stor...
Airplane Mode
Wi-Fi
Bluetooth
Settings
Screen Time
General
Display & Brightness
Accessibility
Settings
General
About
Software Update
AirDrop
AirPlay & Handoff
General
About
Name
iCalc
calcOS Version
1.0
Model Name
iCalc Pro
Model Number
IC2024/A
Serial Number
X9J4C6V7F001
No SIM
05:20
1%