Why it worked
The video taps into nostalgia and the rapid pace of technological advancement, creating a relatable and surprising comparison that resonates with a younger audience familiar with current technology.
Summary
The video showcases an old iPhone 4s, highlighting its age by comparing it to the age of most TikTok users. It navigates through the phone's settings to display its software version, emphasizing its historical significance in the context of modern technology.
Structure
- 1Showcase iPhone 4s
- 2Display 'slide to unlock'
- 3Open apps
- 4Navigate to settings
- 5Show 'About' section with version number
Product placement
iPhone 4s: ACTS - it is operated to show its age and software version. Removing it would change the video. Apple: APPEARS - it is the manufacturer of the iPhone 4s. Removing it would not change the video.
On-screen text
Crazy that this phone is
older than most TikTokers