Have you ever wondered if you're in the lower, middle, or upper class for your state?

@onechartaday

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SoundTikTok sound · original sound - onechartaday

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12 videos

Why it worked

The video leverages high-utility, data-driven content that triggers immediate viewer curiosity and personal identification, naturally driving them to the comments section and the creator's profile.

Summary

The creator presents a table showing the income thresholds for lower, middle, and upper class across different US states. He encourages viewers to find their state and comment their bracket to drive engagement.

Structure

1Hook posing a relatable financial question
2Display of the middle class income data table
3Call to action for engagement in the comments

Product placement

The creator is using his platform to drive traffic to his personal brand and service, Debt Driver, linked in his bio.

Original caption

How much money do you need to make to be in the middle class? #Budgeting #budget #millennialsoftiktok #millenial #millenials #genz #genzlife #middleclass #upperclass #salary #salarytransparency #money #moneytips #moneyheist #moneysavingtips #illinois #wisconsin

More from @onechartaday

Call to action

Find yours and comment down below what state you're from and which bracket you made it into.

On-screen text

Middle Class State Median Income Lower Class Middle Class Upper Class

Transcript

Have you ever wondered if you're in the lower, middle, or upper class for your state? This is for you. Find yours and comment down below what state you're from and which bracket you made it into.