This is the salary that you need to make as an individual in every single state to live comfortably.

@onechartaday

27.8K followers · usually 120.3K views a post

Views

968.5K

Likes

22.3K

Comments

482

Shares

2.0K

Selling · SaaS › Finance Software

Debt Driverseen in 12 videos →https://www.debtdriver.com/tiktok ↗

Why it worked

The video taps into a common interest in personal finance and cost of living, using a visually engaging map to present data that is relatable and sparks discussion, encouraging comments and shares.

Summary

The video displays a map of the US showing the average salary needed in each state to live comfortably. The creator asks viewers to comment if they agree with the presented figures.

Structure

1Introductory statement about salary needed per state
2Display of US map with state-specific salary data
3Call to action for viewer engagement

Product placement

The video promotes Debt Driver, a financial software that helps users pay off debt faster, as indicated by the creator's bio link.

Call to action

Comment down below if you agree.

On-screen text

Individual Salary @TheMarcusGarrett $106K $85K $81K $88K $89K $93K $94K $103K $88K $84K $81K $85K $80K $87K $84K $114K $97K West Virginia $78,790 Massachusetts $116,022 Source: Here's the Income It Takes To Live Comfortably In Every State | 2024 Study via SmartAsset