Meet the millennial 1%

@onechartaday

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Debt Driverdebtdriver.com

Debt Driver builds a personalized debt payoff plan to help you get out of debt faster, reduce interest, and stay motivated with a clear step-by-step roadmap.

12 videos

Why it worked

The video taps into a common aspiration for financial success and uses a relatable demographic (millennials) to discuss income brackets. The use of a clear, informative chart and a direct question to the audience encourages engagement.

Summary

The video discusses the income required to be in the top 1% of millennials, presenting a chart that breaks down earnings by age range. It encourages viewers to comment where they fall on the income spectrum.

Structure

1Introduce the concept of the millennial 1%
2Define the income threshold for the top 1% under 35
3Present a chart of top percentile earnings by age range
4

Original caption

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Product placement

The creator's bio link, DebtDriver.com/tiktok, is the product being promoted, which is a financial software service for paying off debt.

Call to action

Comment down below where you fall.

On-screen text

Meet the millennial 1% So how much do you need to earn to call yourself a millennial 1%er? Based on income alone, if you're under 35, you're a "top 1%" earner if your household earns more than $225,000. Something to #strive for, I suppose. My friend Nick wrote a great piece on Of Dollars & Data, so please enjoy this chart he labored over that shows top percentile earnings by age range: Age Range Top 10% Top 5% Top 1% 20-24 $71,268 $86,540 $149,663 25-29 $105,884 $134,392 $205,660 30-34 $146,609 $175,116 $254,529 35-39 $185,297 $247,403 $430,664 40-44 $238,240 $326,816 $767,661 45-49 $275,503 $383,830 $1,121,560 50-54 $240,276 $430,664 $1,425,365 55-59 $271,837 $458,153 $1,201,379 60-64 $219,913 $399,102 $1,150,473 65-69 $196,497 $259,684 $1,099,567 70-74 $167,080 $239,840 $961,960

Transcript

Meet the millennial 1%. So how much do you need to earn to call yourself a millennial 1%er? Based on income alone, if you're under 35, you're a "top 1%" earner if your household earns more than $225,000. Something to #strive for, I suppose. My friend Nick wrote a great piece on Of Dollars & Data, so please enjoy this chart he labored over that shows top percentile earnings by age range: Age Range, Top 10%, Top 5%, Top 1% 20-24, $71,268, $86,540, $149,663 25-29, $105,884, $134,392, $205,660 30-34, $146,609, $175,116, $254,529 35-39, $185,297, $247,403, $430,664 40-44, $238,240, $326,816, $767,661 45-49, $275,503, $383,830, $1,121,560 50-54, $240,276, $430,664, $1,425,365 55-59, $271,837, $458,153, $1,201,379 60-64, $219,913, $399,102, $1,150,473 65-69, $196,497, $259,684, $1,099,567 70-74, $167,080, $239,840, $961,960 If you're between the age of 25 and 29 and your household makes $205,660, welcome to the 1%! Comment down below where you fall.