Why it worked
The video likely performed well due to its nostalgic appeal, tapping into a collective memory of early social media trends and a popular artist. The use of aesthetic filters and transitions, combined with a trending sound, would have contributed to its virality on the platform.
Summary
This video is a compilation of short clips featuring Ariana Grande, set to music. The clips appear to be from different time periods, with a nostalgic and aesthetic feel. The video uses various filters and effects to enhance the visual appeal.